Write a listing description that sells
A free listing creation & marketing prompt for real estate agents. Copy it, or fill in the blanks first, then paste it into ChatGPT or Claude.
- Free
- No sign-up
- Filled in on your device
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
To swap the [BRACKETS] for your details, use Fill in the blanks below. Or copy it as it is.
Write a listing description using only the facts below. Do not invent features, upgrades or measurements. Address: [ADDRESS] Price: $[PRICE] Beds / baths / sqft: [BEDS] / [BATHS] / [SQFT] Lot size: [LOT SIZE] Year built: [YEAR] Style: [STYLE] Key features and upgrades (with years): [LIST 5-8 FEATURES] Nearby amenities with distances: [PARKS / TRANSIT / SHOPPING] The one thing that makes it special: [UNIQUE FEATURE] Give me: 1. MLS description under [MLS CHARACTER LIMIT] characters, specific and vivid 2. A headline under 12 words 3. Five punchy feature bullets 4. Instagram, Facebook and LinkedIn captions, each with a different angle Avoid clichés: charming, cozy, must-see, won't last, immaculate, gem, pride of ownership. Follow Fair Housing guidelines: describe the property, not the ideal buyer.
AI output is a draft. Read every word before a client does.
When to use it
A new listing is going live and you need MLS copy, a headline and social captions.
Tip for a better answer
Add the seller's answer to 'What will you miss most about this house?' as the special feature; it yields specific details no competing listing has.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Templates for your next appointment
Editable seller and buyer guides with matching presentations, from our Etsy shop.
