Write a listing description that sells
A free listing creation & marketing prompt for real estate agents. Fill in the blanks, then copy it or open it straight in ChatGPT or Claude.
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
Write a listing description using only the facts below. Do not invent features, upgrades or measurements. Address: [ADDRESS] Price: $[PRICE] Beds / baths / sqft: [BEDS] / [BATHS] / [SQFT] Lot size: [LOT SIZE] Year built: [YEAR] Style: [STYLE] Key features and upgrades (with years): [LIST 5-8 FEATURES] Nearby amenities with distances: [PARKS / TRANSIT / SHOPPING] The one thing that makes it special: [UNIQUE FEATURE] Give me: 1. MLS description under [MLS CHARACTER LIMIT] characters, specific and vivid 2. A headline under 12 words 3. Five punchy feature bullets 4. Instagram, Facebook and LinkedIn captions, each with a different angle Avoid clichés: charming, cozy, must-see, won't last, immaculate, gem, pride of ownership. Follow Fair Housing guidelines: describe the property, not the ideal buyer.
AI output is a draft. Read every word before a client does.
When to use it
A new listing is going live and you need MLS copy, a headline and social captions.
Tip for a better answer
Add the seller's answer to 'What will you miss most about this house?' as the special feature; it yields specific details no competing listing has.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Related prompts
The prompt pack
All 100 prompts, organized by your week
Lead gen, listings, buyers, sellers, negotiation, follow-up and referrals, written with Fair Housing and the 2024 NAR settlement in mind. PDF, CSV for Notion or Sheets, and a plain-text copy. $9, one time.