100 AI Prompts for Real Estate Agents
The whole playbook: 100 prompts for the moments in your week, from the first call to the referral ask.
The prompt pack
Not on sale
It isn't sold anywhere, and no sale date is set.
- 100 prompts in 10 categories, each with “use when” and a tip
- 68-page PDF with clickable contents
- CSV for Notion, Google Sheets or Airtable
- Plain-text copy-paste edition
- Works with ChatGPT, Claude, Gemini and Copilot
The email button opens your email app with the subject filled in. We'll reply if the pack goes on sale.
What's inside
Lead Generation
Find and approach FSBO sellers in your area; Cold call script for expired listings; Social media posts to attract first-time buyers; and more.
First Contact & Qualification
Discovery call script for a new buyer lead; Qualification questions for a seller lead; First email reply to a new Zillow buyer lead; and more.
Listing Creation & Marketing
Write a listing description that sells; Generate 15 social media captions for a single listing; Write a 3-minute listing video tour script; and more.
Buyer Workflows
Explain pre-approval to a first-time buyer; Help a buyer write an offer letter about the house; Showing day checklist for buyers; and more.
Seller Workflows
Listing presentation deck outline; Seller pre-listing prep checklist; Seller net sheet template; and more.
Follow-Up & Nurturing
Build a 12-month nurture campaign for past clients; 30-day post-closing drip for new homeowners; Re-engagement sequence for leads gone quiet; and more.
Negotiation & Closing
Counter-offer strategy walkthrough; Lowball offer response; "I need to think about it" objection at offer time; and more.
Social Media & Content
30 days of Instagram content for a real estate agent; LinkedIn content for real estate agents; YouTube channel content plan; and more.
Admin, Reports & Analysis
Monthly business review template; Year-end report for past clients; Track lead source ROI; and more.
Referrals & Past Clients
Referral ask scripts for 5 situations; Reactivate cold past clients; Build a referral partner program with other professionals; and more.
A sample: No. 69, low appraisal: options and scripts
The appraisal came in at $[APPRAISED VALUE], which is $[GAP AMOUNT] below the contract price of $[CONTRACT PRICE]. I represent the [BUYER / SELLER]. Loan type: [CONVENTIONAL / FHA / VA / OTHER]. Appraisal contingency terms and deadline: [TERMS AND DATE]. Comps the appraiser used vs. comps I have: [PASTE BOTH]. Generate: 1. The main options (buyer covers the gap, seller reduces price, split the difference, request a reconsideration of value, walk away) and when each fits 2. The risks of each for my client 3. A script for the conversation with my client 4. A script for the agent-to-agent conversation 5. Creative solutions agents often miss This is a draft only. I'll confirm contract rights with my broker or an attorney and loan-specific rules with the lender.
Questions
When can I buy it?
It isn't on sale, and no sale date is set. Email us with the button above and we'll reply if it goes on sale. Meanwhile, 24 of the prompts are free on this site.
Can't I just ask ChatGPT for prompts?
You can, and you'll get generic ones. These are built around the moments in an agent's week, tell the AI to use your facts instead of inventing them, and keep Fair Housing and the 2024 NAR settlement rules in view. That's the part that takes time to get right.
Which AI tool do I need?
Any chat assistant works: ChatGPT (free or paid), Claude, Gemini or Microsoft Copilot.