Reactivate cold past clients

A free referrals & past clients prompt for real estate agents. Copy it, or fill in the blanks first, then paste it into ChatGPT or Claude.

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Write a 4-touch sequence over 30 days to reconnect with a past client I haven't spoken to in 12+ months.

Client: [FIRST NAME], bought or sold [ADDRESS OR AREA] in [YEAR]. What I remember about them: [NOTES].
Recent sales near their home, from my MLS: [PASTE 3-5 RECENT SALES]

Touch 1 (day 1): text, no ask, just something useful or personal
Touch 2 (day 7): email with a short update on their area, based only on the sales I pasted
Touch 3 (day 14): talking points for a genuine catch-up call
Touch 4 (day 30): coffee invite, only if they've responded

For each: exact wording and one line on why it works. Sign as [YOUR NAME], [YOUR BROKERAGE], [YOUR PHONE]. Include an easy opt-out line in the email, and offer a home value review rather than stating a value.

AI output is a draft. Read every word before a client does.

When to use it

When a past client hasn't heard from you in a year or more and a cold call feels awkward.

Tip for a better answer

Paste your old CRM notes about the client; touch 1 lands far better when it mentions something real, like their home anniversary or a project they told you about.

How to push the first draft further

Templates for your next appointment

Editable seller and buyer guides with matching presentations, from our Etsy shop.

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