Reactivate cold past clients
A free referrals & past clients prompt for real estate agents. Fill in the blanks, then copy it or open it straight in ChatGPT or Claude.
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
Write a 4-touch sequence over 30 days to reconnect with a past client I haven't spoken to in 12+ months. Client: [FIRST NAME], bought or sold [ADDRESS OR AREA] in [YEAR]. What I remember about them: [NOTES]. Recent sales near their home, from my MLS: [PASTE 3-5 RECENT SALES] Touch 1 (day 1): text, no ask, just something useful or personal Touch 2 (day 7): email with a short update on their area, based only on the sales I pasted Touch 3 (day 14): talking points for a genuine catch-up call Touch 4 (day 30): coffee invite, only if they've responded For each: exact wording and one line on why it works. Sign as [YOUR NAME], [YOUR BROKERAGE], [YOUR PHONE]. Include an easy opt-out line in the email, and offer a home value review rather than stating a value.
AI output is a draft. Read every word before a client does.
When to use it
When a past client hasn't heard from you in a year or more and a cold call feels awkward.
Tip for a better answer
Paste your old CRM notes about the client; touch 1 lands far better when it mentions something real, like their home anniversary or a project they told you about.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Related prompts
The prompt pack
All 100 prompts, organized by your week
Lead gen, listings, buyers, sellers, negotiation, follow-up and referrals, written with Fair Housing and the 2024 NAR settlement in mind. PDF, CSV for Notion or Sheets, and a plain-text copy. $9, one time.