Re-engagement email for a 90-day-old cold lead
A free first contact & qualification prompt for real estate agents. Copy it, or fill in the blanks first, then paste it into ChatGPT or Claude.
- Free
- No sign-up
- Filled in on your device
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
To swap the [BRACKETS] for your details, use Fill in the blanks below. Or copy it as it is.
Write a re-engagement email for a real estate lead who hasn't responded in 90 days. Their last activity: [SHOWING / EMAIL / CALL, AND WHAT WE TALKED ABOUT] Original interest: [BUYING / SELLING / SPECIFIC PROPERTY] New information I can share: [PASTE A NEW LISTING, PRICE CHANGE OR MARKET STAT FROM MY MLS] The email should: - Not guilt-trip them about going quiet - Lead with the new information above; add no other market facts, rate figures or predictions - Give them an easy out if they're no longer interested - Make it easy to say yes to ONE small thing (a one-word reply, an updated search) - Stay under 120 words, with 3 subject line options Sign off as [YOUR NAME], [YOUR BROKERAGE], [YOUR PHONE].
AI output is a draft. Read every word before a client does.
When to use it
A lead went quiet about three months ago and you want to restart the conversation.
Tip for a better answer
Split the 3 subject lines across small batches of cold leads and reuse the winner; a one-word "not interested" option also cleans your list.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Templates for your next appointment
Editable seller and buyer guides with matching presentations, from our Etsy shop.
