First email reply to a new Zillow buyer lead

A free first contact & qualification prompt for real estate agents. Copy it, or fill in the blanks first, then paste it into ChatGPT or Claude.

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Your prompt

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Write a 75-word email reply to a buyer lead I just received from [ZILLOW / REALTOR.COM / OTHER PORTAL].

Context:
- Lead's name: [NAME]
- Property they asked about: [ADDRESS / TYPE]
- Their stated timeline: [IF AVAILABLE]
- One fact I've checked about this property: [E.G. DAYS ON MARKET, RECENT PRICE CHANGE, HOA FEE, SHOWING AVAILABILITY]

Goals:
1. Sound personal and prompt, not like an auto-responder
2. Use my fact, and add no other details about the property or area
3. Suggest one specific next step (a 10-minute call this evening or a showing time)
4. Sign off as [YOUR NAME], [YOUR BROKERAGE], with [YOUR PHONE] for a direct text

Also write 2 subject lines.

AI output is a draft. Read every word before a client does.

When to use it

Zillow or another portal just sent you a buyer inquiry and you want to reply within minutes.

Tip for a better answer

If you offer a showing, have your written buyer agreement ready; NAR rules require one before touring, so a short call usually comes first.

How to push the first draft further

Templates for your next appointment

Editable seller and buyer guides with matching presentations, from our Etsy shop.

See all templates →

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