First email reply to a new Zillow buyer lead
A free first contact & qualification prompt for real estate agents. Copy it, or fill in the blanks first, then paste it into ChatGPT or Claude.
- Free
- No sign-up
- Filled in on your device
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
To swap the [BRACKETS] for your details, use Fill in the blanks below. Or copy it as it is.
Write a 75-word email reply to a buyer lead I just received from [ZILLOW / REALTOR.COM / OTHER PORTAL]. Context: - Lead's name: [NAME] - Property they asked about: [ADDRESS / TYPE] - Their stated timeline: [IF AVAILABLE] - One fact I've checked about this property: [E.G. DAYS ON MARKET, RECENT PRICE CHANGE, HOA FEE, SHOWING AVAILABILITY] Goals: 1. Sound personal and prompt, not like an auto-responder 2. Use my fact, and add no other details about the property or area 3. Suggest one specific next step (a 10-minute call this evening or a showing time) 4. Sign off as [YOUR NAME], [YOUR BROKERAGE], with [YOUR PHONE] for a direct text Also write 2 subject lines.
AI output is a draft. Read every word before a client does.
When to use it
Zillow or another portal just sent you a buyer inquiry and you want to reply within minutes.
Tip for a better answer
If you offer a showing, have your written buyer agreement ready; NAR rules require one before touring, so a short call usually comes first.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Templates for your next appointment
Editable seller and buyer guides with matching presentations, from our Etsy shop.

