30 days of Instagram content for a real estate agent
A free social media & content prompt for real estate agents. Copy it, or fill in the blanks first, then paste it into ChatGPT or Claude.
- Free
- No sign-up
- Filled in on your device
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
To swap the [BRACKETS] for your details, use Fill in the blanks below. Or copy it as it is.
Build me a 30-day Instagram content calendar for a real estate agent in [CITY, STATE]. My niche: [NICHE]. Local facts I can use: [PASTE MARKET STATS, EVENTS, FAVORITE LOCAL SPOTS]. Mix: - 30% educational (buyer and seller tips, market updates using only the data I provided) - 25% listings (mine, or other brokers' with permission) - 20% local lifestyle (events, businesses, places) - 15% behind the scenes - 10% personal For each day: post type (Reel, carousel, single image, story), hook, caption under 100 words, and 8 hashtags. Sort by week. Follow Fair Housing guidelines: describe the property, not the ideal buyer, and never describe areas by who lives there or as "safe." Mark any post that needs a stat I haven't supplied with [VERIFY].
AI output is a draft. Read every word before a client does.
When to use it
When you want a month of Instagram posts planned before you start filming.
Tip for a better answer
Ask for one week at a time and paste back which posts performed best, so each new week leans on the formats your audience actually engaged with.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Templates for your next appointment
Editable seller and buyer guides with matching presentations, from our Etsy shop.
