30 days of Instagram content for a real estate agent
A free social media & content prompt for real estate agents. Fill in the blanks, then copy it or open it straight in ChatGPT or Claude.
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
Build me a 30-day Instagram content calendar for a real estate agent in [CITY, STATE]. My niche: [NICHE]. Local facts I can use: [PASTE MARKET STATS, EVENTS, FAVORITE LOCAL SPOTS]. Mix: - 30% educational (buyer and seller tips, market updates using only the data I provided) - 25% listings (mine, or other brokers' with permission) - 20% local lifestyle (events, businesses, places) - 15% behind the scenes - 10% personal For each day: post type (Reel, carousel, single image, story), hook, caption under 100 words, and 8 hashtags. Sort by week. Follow Fair Housing guidelines: describe the property, not the ideal buyer, and never describe areas by who lives there or as "safe." Mark any post that needs a stat I haven't supplied with [VERIFY].
AI output is a draft. Read every word before a client does.
When to use it
When you want a month of Instagram posts planned before you start filming.
Tip for a better answer
Ask for one week at a time and paste back which posts performed best, so each new week leans on the formats your audience actually engaged with.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Related prompts
The prompt pack
All 100 prompts, organized by your week
Lead gen, listings, buyers, sellers, negotiation, follow-up and referrals, written with Fair Housing and the 2024 NAR settlement in mind. PDF, CSV for Notion or Sheets, and a plain-text copy. $9, one time.