Cold call script for expired listings
A free lead generation prompt for real estate agents. Fill in the blanks, then copy it or open it straight in ChatGPT or Claude.
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
Write a 45-second cold call script for the owner of an expired listing. I'm [YOUR NAME] with [YOUR BROKERAGE]. What I know from the MLS history: - Property type: [HOUSE / CONDO / TOWNHOUSE] - Time on market: [X MONTHS] - List price and any reductions: [PRICE HISTORY] - My read on why it didn't sell: [PRICING / PHOTOS / MARKETING / CONDITION / ACCESS] Tone: confident, empathetic, not pushy. Acknowledge their frustration, show I've studied their listing, and ask one question that opens a conversation rather than pushing for a meeting. Don't criticize the previous agent. End with a soft ask for 15 minutes to share what I'd do differently, no obligation. Then give me short replies to 3 likely objections: "We're taking it off the market," "We're relisting with the same agent," and "Agents keep calling us."
AI output is a draft. Read every word before a client does.
When to use it
A listing just expired in your area and you want to reach the owner with a better plan.
Tip for a better answer
Have the AI play a frustrated expired seller and rehearse out loud before dialing, and scrub the number against the National Do Not Call Registry first.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Related prompts
The prompt pack
All 100 prompts, organized by your week
Lead gen, listings, buyers, sellers, negotiation, follow-up and referrals, written with Fair Housing and the 2024 NAR settlement in mind. PDF, CSV for Notion or Sheets, and a plain-text copy. $9, one time.