Build a 12-month nurture campaign for past clients
A free follow-up & nurturing prompt for real estate agents. Copy it, or fill in the blanks first, then paste it into ChatGPT or Claude.
- Free
- No sign-up
- Filled in on your device
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
To swap the [BRACKETS] for your details, use Fill in the blanks below. Or copy it as it is.
Design a 12-month email and text campaign for past clients (people I've closed with). I'm [YOUR NAME] with [YOUR BROKERAGE] in [CITY, STATE]. Goals: stay in their referral consideration set, be a useful local resource beyond sales, never annoy them. Mix themes: home anniversary, market update, seasonal maintenance, local happenings, personal note, useful resource. No more than 4 texts in the year. For each month: - Channel (email or text) - Theme - Subject line (emails) - 2-3 sentence preview For market updates, leave [MARKET STAT FROM MY MLS] placeholders; don't invent numbers. For local content, leave [LOCAL EVENT/BUSINESS] placeholders. Only text contacts who've agreed to receive texts, with an easy opt-out. Avoid "Thinking of you" and "Hope all is well."
AI output is a draft. Read every word before a client does.
When to use it
When you want past clients to think of you for referrals without flooding their inbox.
Tip for a better answer
Paste 3 past emails that got replies so it matches your voice, and ask for the plan as a table you can load straight into your CRM.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Templates for your next appointment
Editable seller and buyer guides with matching presentations, from our Etsy shop.
